We are Flat Out Footwear, a small family run business based in Melbourne, Australia, specialising in handmade Oxford and Derby shoes for women, that are both comfortable and chic. Yes, it is flat out possible to be both!
Petra is the driving force behind the brand, and like many women she loves shoes. After many years in the corporate world, she left to have a baby. During her pregnancy, she was told by both her chiropractor and physiotherapist to stop wearing high heels - not only during pregnancy but thereafter. It took some time to adjust, and she did sneakily wear the odd high heel here and there - even when 9 months pregnant! The biggest challenge was finding flats with the same flair and fashion cred as high heels, and during her journey she formed a love affair with oxfords and derbies; hence the seed was sown for what would become Flat Out Footwear.
In collaboration with a 150 yo family business in Spain, we have created our own label - FRANK+Alice - and co-designed a beautiful range of shoes handmade by artisans Calzados Losal.
Established to be family friendly, and to share these beautiful and versatile shoes - Flat Out Footwear makes it possible for every woman to be comfortable and chic!
With a passionate belief in delivering value and service, we commit ourselves to bringing you the best of both.
ABN: 73 419 914 979
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